Internet Marketing

Price:  $220.00

To purchase this course, please complete the form below with your details and we will contact you very soon regarding payment and logins.

Internet Marketing Course

The Internet Marketing Course will help you learn about promoting and selling products online. Learn about Internet and Digital Marketing over a few days and start applying it straight away. This course is ideal if you want to refresh your skills, learn the essentials or want to brush up on your digital marketing terminology.

The main aspects of Internet Marketing is covered in this course and once you have learned the essentials, you can start creating content that is engaging and relevant to your audience, start getting noticed online by your audience, start converting your audience to returning customers.

This self-guided course allows you to work through the course at your own pace. There are no deadlines or cut off periods.  
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The Lessons

This course covers the following lessons: 

LESSON 1 THE SCOPE AND NATURE OF DIGITAL MARKETING
  •     Digital marketing
  •     Building, and effectively using, a mailing list
  •     Lesson 1 additional reading
  •     Reasons for using digital marketing
  •     Review what you have been learning

LESSON 2 SEARCH ENGINE OPTIMIZATION
  •     Keywords
  •     Search engine optimisation for your website
  •     Other factors that influence SEO success
  •     Seo and being successful online
  •     Lesson 2 additional reading
  •     Review what you have been learning

LESSON 3 CONTENT MARKETING
  •     Digital content
  •     Creating a content strategy
  •     Designing content
  •     Identifying customer pain points to provide direction for content marketing
  •     Lesson 3 additional reading
  •     Review what you have been learning
LESSON 4 SOCIAL MEDIA MARKETING
  •     Why social media?
  •     Social media for business - starting out
  •     Ways of using social media
  •     Supporting tools for social media management
  •     Evaluation and adjustment
  •     Can influencers really help your business?
  •     Evaluating social media marketing
  •     Lesson 4 additional reading
  •     Skills required to be an effective digital marketer
  •     Review what you have been learning
    
LESSON 5 WEBSITES AND WEB ADVERTISING
  •     Websites
  •     Web advertising
  •     Monitoring and analytics
  •     Get the marketing mix right
  •     Customer focused websites
  •     The challenge of the marketing mix in a digital world
  •     Lesson 5 additional reading
  •     Review what you have been learning
  •     Final assessment

 
How does this course work? 
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  • You can enrol at any time
  • Once you have paid for the course, you will be able to start straight away.
  • Study when and where you like. Work through at your own pace.
  • You can download your study-guide to your smart phone, tablet or laptop to read offline.

​There are automated self-assessment tests you can complete at the end of each lesson. You can attempt these as many times as you wish and
each time, upon completion, you can see your results. You will need internet access to complete the self assessment tests.

At the end of the course, you are presented with a large assessment which can be attempted online, anywhere, anytime. If you achieve a 60%
pass in the exam; you immediately receive a downloadable certificate of completion with your name on it.

    Enrolment - Internet Marketing Course

    Please complete the form below and we will  contact you very soon with enrolment logins and your invoice: